Market Analysis

How to do a market analysis?

The objectives of the market analysis section of a business plan are to show to investors that:

  • you know your market
  • the market is large enough to build a sustainable business

In order to do that we recommend the following plan:

  1. Demographics and Segmentation
  2. Target Market
  3. Market Need
  4. Competition
  5. Barriers to Entry
  6. Regulation